Search Engine Optimisation Info

How Search Engines Work

How Artofdata Can Help

Some tips to help get you to the top of the search engines.

All of our established customers are in the top 10 of all the major search engines for their chosen key words and phrases.

Because all our websites come with a Content Management System you can keep your site up to date in real time (No Expensive Maintenance Contract). It is essential for content within your website to change otherwise your website will become obsolete / dormant in the eyes of the search engines. Search engines will index your site far less often if the content is static.

We create your website with search engines as a priority. When we build a new site, we build essential keywords and phrases into the invisible structure of the website e.g. naming of images and directories that are the bare components of the site, this helps the search engine optimisation process.

We help you add content by advising on “keyword density analysis” (How often your key words should appear within your text). Plus we will teach you how to use thematic links within your site. If your site changes often then we will use RSS (Really Simple Syndication) – the little orange buttons you may have seen on most major websites. RSS tells your subscribers when and where your site has changed rather then them searching for new changes to your site. Plus we get involved in linking campaigns the more sites that link back to you the higher you become. Name your images with search engines in mind, “big-red-logo.jpg” means nothing to a search engine. Use headings correctly and you will be rewarded.

Most Search Engines have their own databases of feeds of information. When you do a search on a search engine these databases supply the results that it feels are most relevant. If you are not in the search engines database you will not appear in the results.

Search Engines check web sites that have requested to be included in their databases by using what is known as a spider program. Spider programs check the content of your web pages for relevant keywords, page titles, body text and meta tags.

Read what google says:

What is Search Engine Optimisation





Our Guarantee to you.


We can not guarantee that your web site will appear at the top of the all the search engines or their search results, no company can guarantee that. However we do guarantee that we can dramatically improve and increase the volume of traffic and therefore business to your web site.

Because competition is fierce good rankings are becoming harder to achieve within the search engines. Artofdata offer a range of services to help ensure that your web site will achieve a higher ranking on all the search engines.

  • Search engine consultancy
  • Bulk product uploading
  • Search engine reporting
  • Full site rebuilds



Let Artofdata generate greater traffic to your website so that you can convert it into new sales. The difference between customers being able to find your web site and not can be dramatic in terms of profits, the results generated can totally change your business.



Where are you on the most popular search engines?

bing google ask Alta Vista Yahoo