Responsive brochure style website for a legal company in Reading Berkshire. SEO by Artofdata
Brochure style website
Brief: To come across as a friendly team of legal advisors “Sparkle in a field of grey”.
Metaphor for the business
To help us with our web design we ask our clients for a metaphor that describes their business. It helps us bring consistency to the different pages. This is difficult when selling intrinsic services like legal advice. Laura one of Legal Tips company founders came up with the idea of “bridging the gap” between no legal representation and ongoing costly legal representation. From the initial metaphor, a refined photo search resulted in friendly images of families holding hands crossing wooden bridges. These commercial photos were then bought by our client. We ensure that our clients own the rights to the photos that are on their website, they can also be used in other marketing material.
Branding a new company websites
Designing a Logo for legaltips Legal advice Reading “Friendly Legal Advice and Tips”. We took the scales of justice and curved the base into a smile. Surrounding the face / scales with a speech bubble. A very friendly logo. Fuchsia pink was picked as the background colour. The logo was created in Inkscape as an SVG, we carefully completed the logos metadata: keywords and description. Please see Logo SEO article.
BOOM Number 1 on google images 19/02/2021.
So, getting an image to number 1 within a month is not impossible! If you do not believe me type “Legal advice Reading” into google images. When the correct file type is used with all the correct metadata complete, google will notice your logo. Speed is especially important to mobile SEO; this logo is only 13KB that is a tiny file! Oh, and look we are also image number 4.
SEO and Website Design
When we create a brochure style website for our clients, we ensure the websites internal architecture is built with their keywords and phrases in mind. We name base graphics correctly. All photos are named correctly, and ALT tags completed. What is the point in having a beautiful website that nobody gets to see? We also teach our clients how to add new content with search engines in mind.
There is more than enough legal work to be shared around Reading Berkshire. So “Reading” is the target location for Legal tips. We would love to be number 1 on all the search engines for Legal Advice Reading. Here we must have patience, but we are working on this term with Lee and Laura. Adding the business to Google My Business certainly helps. Getting reviews will compliment your listing. Adding the business to local directories and national local directories works. Please see our SEO Reading service page.
Brochure style website Internal linking
When adding pages and posts to a brochure style website, it is particularly important to reference other relevant services that a potential client maybe into. Cross selling services via links works. Search engine bots follow the links and index the pages with related relevant content.