Dramatically Increase online sales
Retail website designers, What we did...
Artofdata website designers Reading installed a brand-new version of WordPress and WooCommerce. To this website we installed the minimum number of plugins to ensuring they have better functionality and greater speed. In addition, we did not try to fix the original website. We find a new build provides far greater benefits than fixing an outdated solution.
Dedicated Server Hosting
We have also placed the website on its own web server. Having your website on your own web server provides many benefits. In addition, not just speed but the fact you are not sharing bandwidth with other unknown customers of the hosting company. As a bonus, your website gets its own IP address. Search engines reward website with their own IP address.
Another website on your shared server could contaminate your website with malicious code. Being isolated protects you from cross contamination. Above all it keeps you safe.
By the way we are an ISP and hosting company. All our websites are hosted and maintained on our own web servers. Our Server are in Old Nuclear Bunker Sandwich Kent. For instance, If your website, gets over 500 unique hits a day or your online sales are greater than £1000 you should consider dedicated server hosting. Be aware of shared hosting, your website is business critical.
Overcoming SEO migration problems
Retail Search Engine OptimisationAs retail website designers, we made sure the title, metadata and description of the product landing pages are correct. Therefore, providing maximum search engine coverage. In addition, the product category naming has been vastly improved too. The importance of product category SEO cannot be ignored. We have taught Jen to search engine optimise the product landing pages herself. However, by correctly naming images and adding the correct number of keywords to the text she has achieved this. Well done Jen! After that, we activated xml site map and registered it with google search console. Please ensure that this is done on your website. As Jen knows far more about cheese than we do, she can apply our SEO techniques to her product descriptions. This has had the desired result and online sales have quadrupled.are
The customer reordering process has been streamlined
On the old website customers were having problems reordering their favourite cheese. They had to manually enter all their details and recreate their basket monthly. Woo-commerce comes with the free ability to place repeat orders. We simply enabled this option. Once a customer has registered and ordered. They can simply log in to their account go to the historic orders section and click the order again button. We have instructed customers how to do this on the Cheese etc repeat orders page
In conclusion, we have provided a solution which Ali and Jen are very happy with. This solution will help them to continue to grow their successful cheese monger business.
Work With Us.
Do you have a web site that needs updating or looking for a hosting company to fully support your current site? Lets have a chat!