- Web Design
- Tel: 0118 9420101
Some tips to help get you to the top of the search engines.
All of our established customers are in the top 10 of all the major search engines for their chosen key words and phrases.
Because all our websites come with a Content Management System you can keep your site up to date in real time (No Expensive Maintenance Contract). It is essential for content within your website to change otherwise your website will become obsolete / dormant in the eyes of the search engines. Search engines will index your site far less often if the content is static.
We create your website with search engines as a priority. When we build a new site, we build essential keywords and phrases into the invisible structure of the website e.g. naming of images and directories that are the bare components of the site, this helps the search engine optimisation process.
We help you add content by advising on “keyword density analysis” (How often your key words should appear within your text). Plus we will teach you how to use thematic links within your site. If your site changes often then we will use RSS (Really Simple Syndication) – the little orange buttons you may have seen on most major websites. RSS tells your subscribers when and where your site has changed rather then them searching for new changes to your site. Plus we get involved in linking campaigns the more sites that link back to you the higher you become. Name your images with search engines in mind, “big-red-logo.jpg” means nothing to a search engine. Use headings correctly and you will be rewarded.