Search Engine
Optimisation

It is essential that search engine optimisation (SEO) is built into the design and architecture of your website from day one. Increasing the amount of relevant visitors from search engines will ensure that your project is profitable.

By building your site in a certain way, and using all of our search engine optimisation expertise, we can get you to the top of the search engines for your key phrases and products.

Search Engine Optimisation is the processes that helps the search engines index and catalogue your web site more effectively. Web Site Optimisation enables people who are searching for your type of service or product to find you.

SEO goes hand in hand with good website design.


If you are unsure about optimising your web site yourself you may wish to use our web site optimisation service to really give your web site a chance to get the very best rankings possible.

Artofdata offers an optimisation service that ranges from simply indexing your homepage, to indexing your whole web site. The key to good rankings is to get your website higher up on the search engine page than your competitors so that they visit your website and not there’s.


Search Engine Optimisation Info

Some tips to help get you to the top of the search engines.

All of our established customers are in the top 10 of all the major search engines for their chosen key words and phrases.

Because all our websites come with a Content Management System you can keep your site up to date in real time (No Expensive Maintenance Contract). It is essential for content within your website to change otherwise your website will become obsolete / dormant in the eyes of the search engines. Search engines will index your site far less often if the content is static.

We create your website with search engines as a priority. When we build a new site, we build essential keywords and phrases into the invisible structure of the website e.g. naming of images and directories that are the bare components of the site, this helps the search engine optimisation process.

We help you add content by advising on “keyword density analysis” (How often your key words should appear within your text). Plus we will teach you how to use thematic links within your site. If your site changes often then we will use RSS (Really Simple Syndication) – the little orange buttons you may have seen on most major websites. RSS tells your subscribers when and where your site has changed rather then them searching for new changes to your site. Plus we get involved in linking campaigns the more sites that link back to you the higher you become. Name your images with search engines in mind, “big-red-logo.jpg” means nothing to a search engine. Use headings correctly and you will be rewarded.



How Search Engines Work

Most Search Engines have their own databases of feeds of information. When you do a search on a search engine these databases supply the results that it feels are most relevant. If you are not in the search engines database you will not appear in the results.

Search Engines check web sites that have requested to be included in their databases by using what is known as a spider program. Spider programs check the content of your web pages for relevant keywords, page titles, body text and meta tags.

Read what google says:

What is Search Engine Optimisation





Our Guarantee to you.


We can not guarantee that your web site will appear at the top of the all the search engines or their search results, no company can guarantee that. However we do guarantee that we can dramatically improve and increase the volume of traffic and therefore business to your web site.

Artofdata Can Help

Because competition is fierce good rankings are becoming harder to achieve within the search engines. Artofdata offer a range of services to help ensure that your web site will achieve a higher ranking on all the search engines.

  • Search engine consultancy
  • Bulk product uploading
  • Search engine reporting
  • Full site rebuilds



Let Artofdata generate greater traffic to your website so that you can convert it into new sales. The difference between customers being able to find your web site and not can be dramatic in terms of profits, the results generated can totally change your business.



Where are you on the most popular search engines?

bing google ask Yahoo