We are asked this question all the time and the answer is that it’s not one specific thing. There are a number of rules that should be applied to each page and we have created a list of items, all of which contribute to high rankings.

  • Correct page titles and subtitles
  • Citation Flow and Trust Flow (Described in the Citation & Trust flow blog and the links below)
  • A good quality,  informative article with enough words, ideally 300+ “Content is King”
  • High quality of grammar and punctuation. Search engines analyse the quality of written content. They use the Flesch readability formula.
  • Keyword density (Don’t repeat your keywords)
  • Images named correctly
  • Well-constructed friendly URLS
  • Correct Meta Data (Keywords & Description)
  • Outbound links (Citing other website references)
  • Page publicity tells other trusted sites your article exists, don’t just wait for the search engines to index it
  • Don’t Dilute your search engine keywords and phrases. Don’t sell two different products on the same page
  • Easily shareable
  • Speed of your site – This is important and large images can slow down your site
  • Mobile friendly
  • HTTPS

By Pete Lister 12/04/2019

References / CITATIONS!

http://www.readabilityformulas.com/flesch-reading-ease-readability-formula.php

https://mashable.com/submit/?europe=true

https://www.huffingtonpost.co.uk/p/huffpost-uk-contact-us

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