We are asked this question all the time and the answer is that it’s not one specific thing. There are a number of rules that should be applied to each page and we have created a list of items, all of which contribute to high rankings.
- Correct page titles and subtitles
- Citation Flow and Trust Flow (Described in the Citation & Trust flow blog and the links below)
- A good quality, informative article with enough words, ideally 300+ “Content is King”
- High quality of grammar and punctuation. Search engines analyse the quality of written content. They use the Flesch readability formula.
- Keyword density (Don’t repeat your keywords)
- Images named correctly
- Well-constructed friendly URLS
- Correct Meta Data (Keywords & Description)
- Outbound links (Citing other website references)
- Page publicity tells other trusted sites your article exists, don’t just wait for the search engines to index it
- Don’t Dilute your search engine keywords and phrases. Don’t sell two different products on the same page
- Easily shareable
- Speed of your site – This is important and large images can slow down your site
- Mobile friendly
By Pete Lister 12/04/2019
References / CITATIONS!