Brochure Website Design Services
Below I will explain what a brochure website is, who should use one and why a well-designed brochure website would benefit your business / organisation.
What are Brochure Websites?
Basically, a brochure website is the new name for a traditional information only website. They are shiny digital adverts for your products and services. The service sector and pharmaceutical sectors tend to have this type of website. Brochure websites are far from dumb websites. They can talk to your CRM software. Enquiries can be automatically feed into Mail Chimp or Salesforce.
Who would benefit from brochure website?
Companies that sell complicated financial services and lawyers that need to quote on individual cases. Likewise, where ecommerce can’t be used brochure websites are essential. Drug companies can’t sell their prescription medicine online, so a compliant informative brochure website is required.
High ticket value item jewellery stores and car dealers have very expensive brochure websites.
What make a brochure website design standout?
Visually engaging websites, websites that are memorable will create repeat business from potential clients and customers. There are lots of stock photography websites and we can help you find the most spellbinding images for your website. Professionally photographed pack shot images of your products are fundamental. Pack shots are photographs of products on a transparent background. These images must be named correctly before being uploaded to your website. Well written grammatically correct text incorporating your chosen key words and phrases. Well thought out titles and subtitles will also help your search engine ranking.
What if I sell services?
Pictures of legal deeds and bank statements are boring. So, service industries use metaphors for their companies. For example, legal tips used happy families walking across bridges, to portray a positive legal journey. There were more than enough stock images to fulfil the task of passing this message throughout the website. Also adding pictures of your staff will give your website a personality. Smiling friendly staff always help you sell your services.
As potential clients can’t buy from brochure websites. Requests for information (ROI) need to be well designed. Keep it simple (KISS) forms; Name, address, telephone, and email are necessary and can be put in the footer of every page. Alternatively ensure the contact form can be found very easily. All ROI forms should have a recapture to prevent bots and spam. If further information is required, try to use dropdowns or predictive text, and ensure these forms are tested on every device on every browser. Any client struggling to complete your form will be lost to a competitor.
Which platform is best for brochure website design?
You will want to modify your website yourself! You don’t want to be charged by a designer just for writing “Merry Christmas” on your home page. Here at Artofdata we use WordPress with Elementor for all our Brochure websites. Used in conjunction with Yoast SEO, with these two powerful tools you can post blogs that will be indexed by google. Updating the price of a product is easy, so is adding a whole new product or service.
How much do brochure websites cost?
You can build a brochure website for free, but unless you understand SEO and want a slow webserver you will not get much traffic to your website. Our Brochure website cost from as little as £500.00 (Suitable for a Pub). We will take care of your internal website SEO. Your website will be hosted on our own fast webservers. We also create expensive but value for money brochure websites, these are sites have thousands of well managed pages and images.
Our Brochure website designs
Legal Tips: Legal advice Reading. Laura wanted a brochure website to advertise her skills as a trained lawyer. She can advise clients at a substantially lower cost than Legal Companies.
Syntegra Group: A large brochure website with over a thousand pages of information about building planning, building engineering and design. Offering sustainable construction services to planners and developers.
Emerald Aesthetics: Aesthetics Sunderland Laura needed a brochure website to showcase her beauty business.
Pam Warren: Motivational Professional Speaker Pam shares powerful, compelling practices and strategies that help business productivity.
BSG: Luxury Hotel Building Services BSG Formed in 1986, Building Services Group (BSG) progressed from design and construction monitoring of luxury buildings in the Middle East to full design and survey work for major luxury hotels and various Royal Families across the globe.
The Sun Inn Whitchurch Hill This is an example of small brochure website design. Food and drinks menus are editable by the manager. News and events can also be easily publicised.
Brochure Website SEO
We have a specialist inhouse online marketing team. Once your website has been published Dave and his team can improve your Search Engine Presence. Adding new content and researching your competitor keywords. We use specialist paid for software that will analyse and prompt us to make the correct modifications to your brochure website. There are several tactics that we utilise to ensure your website will get more relevant traffic. We will submit your site to online directories and ensure your citation flow is correct.
We can help your local presence on google by making sure your google my business is correctly submitted. Sarah will create compelling new articles that are written for search engines and customers, we would much rather you concentrated on selling your products. Sarah’s content writing service is especially valuable to business owners that do not have the time or inclination to describe their own products and services.
Multi-Channel Marketing of brochure websites
Which form of marketing is providing the greatest return on investment (ROI). So, you advertise your brochure website on Google, Facebook, LinkedIn, and Bing, but which platform is providing the greatest number of qualified enquiries. We have analytical software that may save you thousands by simply changing the number of resources you allocate to each platform. Remember the best form of advertising is free advertising so never ignore organic SEO.
Please don’t Choose the Cheapest Supplier
You pay for what you get. A cheap website is a false economy. You will pay the same again to get a poorly designed website fixed. Bad advice from your designer will be worse for business than having no website at all. Be aware of stack them high sell them cheap marketing companies. Historic paper directories that have diversified into website design have created some of the worst websites I have ever seen, and they aren’t cheap either.
Brochure Website Essentials
- One HEADING Title H1 per page
- Don’t dilute title tags
- Don’t use ambiguous titles “About Us”
- Use the Metadata
- Have a sitemap.xml
- Register your sitemap with Google Search Console
- Submit your URLS to search engines
- Have well designed internal hyperlinks
- Minimum of 300 words per page
- Link to your pages from social media
- Have a service landing page for every service you sell
- Make sure you Language is set to your country not the default “en-US” this is USA
- Optimise your images so they load fast
- Name image correctly
- Ensure all images have alt tags
- Name your Logo Correctly
How Artofdata can help?
If you would like help advertising your business online with beautiful brochure website design, we can help. A brochure website is usually the best and most cost-effective solution for all new companies. If you would like us to audit your website and find any errors, we will do a visual audit for free, you may be surprised what we find. Call us on 0118 942 0101 or use our website design contact form.