Which domain should I use?
A domain name is crucial to your company and is worth spending time researching the right one for your company’s image.
Availability is a big issue nowadays with the top-level domains; however, with the release of the new domains, there are a lot more options available, which is great, but are they worth it?
Historically, having a .co.uk and a .com for a UK company was the best solution as it covered the two main domain suffixes used in the UK and protected your company name. The .com would be used as the main domain if trading internationally and the .co.uk if trading solely within the UK.
Now with the new domain suffixes, you have more chance of getting the name you want, as well as the suffix that describes your business more than a traditional suffix, such as .apartments and .club etc, which is great, but these suffixes are not so well known and are quite expensive compared to the historic .co.uk and .com’s.
From my experience, I would always prioritise on the .com / .co.uk domain names as these are so well known in the industry. If neither were available, I would look into the best domain suffix that’s available that fits into my business area. These new domains will be more common as new domains are registered, so choose one of the hundreds of new domain suffixes available.
At Artofdata, we can register domain names for you. Please contact us to find out more.
